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LiGHT25
A STRONG PRESENCE THAT REFLECTED OUR BRAND DNA
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LiGHT25 marked a significant milestone for PROLICHT in many respects. The trade fair not only confirmed its growing relevance as one of the most important design and lighting platforms in the region, but also provided the ideal setting for an appearance that deliberately went beyond product presentation.
For the first time, PROLICHT presented itself at a trade fair with its new brand claim 'Designed to Create' — communicating it and translating it into a spatial experience. The consistently positive feedback, high visitor numbers and the quality of conversations clearly validated this approach.
LiGHT is the UK’s only trade fair dedicated exclusively to high-end lighting for specifiers and designers.
OUR BOOTH
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The design of our booth was developed in direct reference to the branding launch and the interview with our founder and CEO, Walter Norz. At its core was the question: Where does new come from? – and how can this mindset be translated into architecture, light and atmosphere?
Excerpts from the PROLICHT Manifesto accompanied visitors throughout the booth. When applied as deliberately placed text fragments on the walls, they became part of the space itself, not as explanations, but as an invitation to reflect, question and think further.
Designed to Create – from claim to spatial concept
The central element of the booth was a striking tower constructed using the Minimal Track system. Different inserts, including BILO and IMAGINE, showcased the system's flexibility within a coherent architectural design.
A particular highlight was the window integrated into the tower featuring a curated composition of the INVADER Hangover. This pattern referenced the idea of Designed to Create – as a visual expression of creativity, repetition, variation and the conscious breaking of rules.
The tower as a statement – Minimal Track in architectural form
We also presented the JUST BLACK collection in combination with IMAGINE inserts, which are reduced, precise and atmospheric. This installation once again emphasised our view of light as a design tool rather than a rigid product.
LiGHT25 also offered a sneak preview of a new recessed spotlight, which is scheduled for official release early next year. For now, we are keeping the details under wraps, but it is certainly worth staying curious!
A TRADE FAIR APPEARANCE WITH A CLEAR MESSAGE
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LiGHT25 was much more than just a trade fair for PROLICHT. It was the first public space in which our new brand positioning became visible, readable and tangible. Intensive exchanges with architects, lighting designers and creative professionals showed that 'Designed to Create' strikes a chord, offering the freedom needed for creative processes.
We would like to thank all visitors, partners and conversation partners for the inspiring discussions in London, and we look forward to building on these ideas in future projects.
Photo credits: Gavriil Papadiotis (www.gavriilux.com)
CONTINUITY MADE VISIBLE
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PROLICHT had already exhibited at LiGHT the previous year. This year's appearance built directly on that experience, taking the dialogue further. While last year's event focused primarily on personal interaction and initial encounters, this year marked the first time that a clearly defined brand attitude was realised in physical space.
Our renewed presence underlines PROLICHT’s ambition to establish LiGHT as a long-term, relevant platform for dialogue, inspiration, and the joint development of new ideas in architectural lighting.