AESOP SeoulSeoul, Korea
Photos: AESOP Korea
Aesop is an Australian luxury cosmetics brand that produces skincare, haircare and fragrance products. Founded in 1987 by Dennis Paphitis and now owned by L’Oréal, Aesop aims to create high-quality formulations with meticulous attention to detail, using both plant-based and laboratory-made ingredients. Aesop also values design as a way to enhance customer experiences and to blend in with the local environment. With over 300 stores worldwide, each with a unique aesthetic, Aesop has a strong presence in Seoul, where it operates as a wholesaler through its subsidiary company Aesop Korea Limited. Aesop’s stores in Seoul reflect the local culture and architecture, such as the one inspired by traditional Korean pavilions with open-sided brick walls. Aesop Korea collaborated with PROLICHT to deliver perfect lighting solutions and together we created the perfect ambience for the brand.