Content

Walter Norz Interview Designed To Create
Interview

THE SYSTEM BEHIND "DESIGNED TO CREATE"

Q1: What does “Designed to Create” mean for Prolicht?
It’s simple: everything we do is built to give creative professionals freedom. That’s true for our products, our speed, our tools, and our support. We don’t want people to get lost in a catalogue or stuck in feasibility talks. We want them to keep moving. If you have a clear idea, you should be able to build it without roadblocks. That’s the difference.


Q2: How does that idea show in your products?
Our system is modular by design. That means we can offer a huge range of variations without starting from scratch each time. Sizes, colors, details — all of that is available as standard. So there’s no need to compromise. And when a project goes beyond the system, we’re ready for that too. Special geometries, custom finishes, unique solutions – our team knows how to make it work. It’s all about making ideas possible without unnecessary complexity.


Q3: Why is speed so important in creative work?
Because ideas need momentum. If you’re in the middle of a design process and have to wait weeks for a sample, you lose energy and flow. We designed our process to avoid that. Fast sampling, short lead times, and delivery within days is our standard. In many cases, you’ll hold your first sample within five days. That makes a real difference. You stay in the process, make decisions faster, and move forward with confidence.


Q4: How do tools and data fit into this system?
They create clarity from the start. With our configurator and digital services, you can visualize products, check specs, and get live pricing, all before you even talk to us. You immediately see what’s possible and what fits your budget and project. That avoids mistakes and saves time. Most of all, it clears your head. You don’t have to worry about missing details – you can focus entirely on the creative side.


Q5: What role does service play in this process?
Service is not about saying yes to everything. It’s about asking the right questions. Our team helps sharpen ideas without steering them. We challenge things when it makes sense, but always stay behind the creative lead. It’s a balance: being there when needed, but never in the way. That’s what makes collaboration easy and builds trust over time.


Q6: Final thought: What makes all this more than just good execution?
It’s that everything works together. The modular product, the digital tools, the service, the speed. None of it matters alone. But when it’s connected, it creates something powerful: creative freedom. That’s what we mean by “Designed to Create.” Not just a promise, but a platform to create without compromise.

New doesn’t just happen. New is created.
PROLICHT. Designed to Create.

DISCOVER PROLICHT BENEFITS