PROLICHT at LiGHT25 in London
With its appearance at LiGHT25, PROLICHT sent a clear signal. The international trade fair was used for the first time to present the new global brand positioning, ‚Designed to Create‘, as a spatial experience rather than merely a message.
Rather than presenting products in the traditional way, the focus was on translating attitude, mindset and creative freedom into architecture, light and atmosphere.