Carlo D'Alesio
Lighting Designer Founder and Partner at D'Alesio&Santoro, Milan
Explore carlo's story
Creative Minds
A journey inside the creative process
Inside the creative mindWe explore the creative mindset. We followed three creators from different cities and disciplines to find out how they develop new ideas. Their insights reveal a shared mindset defined by doubt, curiosity and emotional clarity.
Joana Forjaz
Lighting designer Founder & Architect at Joana Forjaz Lighting Design, Lisbon
Explore joana's story
Chris Middleton
Architect Co-Founder & Managing Partner at Kinzo, Berlin
Explore chris's story
Creativity isn´t a technique. It´s a way of moving through uncertainty.
‘I need to be connected to myself to create meaningful work’
Joana Forjaz
‘Confidence builds the idea. Doubt makes it better.’
— Carlo D'Alesio
‘Creativity happens when you rethink the rules, not just follow them.’
— Chris Middleton
‘I need to be connected to myself to create meaningful work’
Joana Forjaz
‘Confidence builds the idea. Doubt makes it better.’
— Carlo D'Alesio
‘Creativity happens when you rethink the rules, not just follow them.’
— Chris Middleton
‘I need to be connected to myself to create meaningful work’
Joana Forjaz
‘Confidence builds the idea. Doubt makes it better.’
— Carlo D'Alesio
‘Creativity happens when you rethink the rules, not just follow them.’
— Chris Middleton
Interview — Three voices. One creative journey
Three creatives. One mindset. Six questions. We asked Carlo D’Alesio, Joana Forjaz, and Chris Middleton – three creators featured in our brand film to reflect on their process:
Where it begins. What it demands. And where it leads.
Discover the full interview
✺ About prolicht
New doesn’t just happen.New is created.
Creativity begins before there’s a plan. It’s how emotion, doubt and instinct shape ideas into something meaningful.
At PROLICHT, we embrace this mindset because
it reflects how we create too.
Discover more about prolicht
